Comprising the major book retail chains (including Japanese chains) and independent bookstores.
Our turnover with retailers has seen significant annual growth due to the strength of our lists and through joint marketing and promotion efforts, e.g. Christmas campaigns and Good Reading Guide for children.
We also promote our books to non-traditional outlets, e.g. hospitals and pharmacies for our health books and we participate actively in major exhibitions and conventions, e.g. the Annual Book Fairs held in Singapore and Malaysia as well as other regional and non-book exhibitions.
Pricing books to its perceived value is a crucial element for success in the retail market and our company has been able to do this successfully through accurate sales forecast and purchasing in bulk.
Product requirements - academic, general interests books, professional books, high quality children's and reference books.