Alex Goldfayn (www.evangelistmktg.com) is the CEO of the Evangelist Marketing Institute, LLC, and a seven figure solo consulting, coaching, and speaking practice. His average client grows between 15 and 20 percent per year as a result of applying his techniques. His work appears online at the Harvard Business Review and Mashable. He has been featured on radio and on outlets hundreds of times for every major American TV network.
Selling boldly: applying the new science of positive psychology to dramatically increase your confidence, happiness, and sales Ebook
Study after study show that optimistic, confident, happy salespeople outperform pessimistic, meek unhappy ones. This book will explore these major principles of positive psychology in the world of sales and revenue growth. As a general rule, the salespersons fear of rejection is more profound than their need to feed their family. This is stunning and incredible, but its the reason most salespeople do not ask for the business – to avoid the possibility of rejection – every time they talk to a customer. Theyd rather avoid the no than try to get the yes. And so, fear costs companies billions. Fear kills critical sales action. It is at the root of most things that hurt sales. Conversely, joy, boldness, happiness and optimism are at the foundation of most sales success. This book will discuss systematizing these attitudes – through incredibly positive feedback from customers coupled with a powerful employee recognition program – to dramatically grow sales.
Year | 2018 |
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Format | Ebook |
Author |
Alex Goldfayn |
Publisher |
John Wiley |