The Fundamentals of Business Economics Study Text introduces you to the economic and operating context of business, and how factors of competition, behaviour of financial markets and government economic policy can influence an organisation. You’ll be able to understand the areas of economic activity related to an organisation’s decisions.
You’ll also learn about the evaluation and forecasting the behaviours of consumers. With worked examples and activities, the Study Text will complement your own learning style. Our Study Texts are approved by CIMA, so you can be assured the material fully covers the syllabus.
Topics covered:
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Macroeconomic and Institutional Context of Business
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Microeconomic and Organisational Context of Business
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Informational Context of Business
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Financial Context of Business
